Monday, March 29, 2021

Premium Japanese KITKAT Collection debuts in Hong Kong KITKAT Chocolatory

Calling all KITKAT® fans – the KITKAT® Chocolatory® specialist store is bringing its premium Japanese collection to Hong Kong for the very first time. This luxurious chocolate range was crafted under the supervision of Yasumasa Takagi, the owner and executive pastry chef of renowned Tokyo desserts shop Le Patissier Takagi, and features a total of 14 flavours, including the Volcanic Series Vanuatu, Volcanic Series Papua New Guinea, Volcanic Series Philippines, Yuzu, Passion Fruit, Cassis, Raspberry, Strawberry, Matcha, Raw Chocolate, Bitter Chocolate, Milk Chocolate, Ruby Chocolate and White Chocolate.






The 14 KITKAT® bars encompass four series, each with their own distinctive features. Origin showcases the unique characteristics of different cacao-producing regions, Combination offers the perfect unison of chocolate with fruit or tea, Process celebrates the art of chocolate making, and Type pays homage to the finessed flavour profiles of various types of chocolate.

KITKAT® Chocolatory® Volcanic Series Vanuatu Chocolate – The Volcanic Series is made with cacao cultivated in the nutrient-rich soils of volcanic islands. These beans are so rare, they account for only 0.2% of global production. The Vanuatu bar boasts tart and bittersweet notes that emerge like fresh spring water, perfectly complementing the rich and earthy cacao aromas.

KITKAT® Chocolatory® Yuzu Chocolate – This sunny confection features prominent notes of yuzu, with the refreshing citrus enhanced by the premium chocolate.

For a taste of these premium chocolate creations, visit the KITKAT® Chocolatory® Pop Up Store on Yun Ping Road (diagonally opposite Hysan Place) in Causeway Bay between March 31 and May 2, 2021. With its modern and minimalistic interior, the store is the perfect place to browse and enjoy the eye-catching chocolate bars displayed on the central counter.

The KITKAT® Chocolatory® premium Japanese collection will also be sold at all city'super, selected LOG-ON and selected TASTE locations as well as through the NestlĂ©® HK eshop.

Guests who purchase five or more chocolate bars at any retail location, including the KITKAT® Chocolatory® Pop Up Store, can add HK$38 for a special edition ceramic cup and wooden plate set designed by Tokyo-based artist Okamura Yuta. The design is inspired by the serving ware for wagashi confections and brings a traditional Japanese touch to the enjoyment of KITKAT® Chocolatory® bars with a cup of freshly brewed coffee. In addition, KITKAT® fans who purchase any chocolate products at the Pop Up Store can redeem a small cacao bean canvas bag or small volcano canvas bag with HK$29, or to add HK$39 for a large volcano canvas bag.

KITKAT® Chocolatory® Pop Up Store

Address: 54 Yun Ping Road, Causeway Bay, Hong Kong

Date: March 31, 2021 – May 2, 2021

Time: 11am – 9pm

Remarks: Experience the perfect pairing of coffee and chocolate with a complimentary cup of freshly brewed coffee with at least HK$100 in-store purchase (until stocks last)



14 flavours, including the Volcanic Series Vanuatu, Volcanic Series Papua New Guinea, Volcanic Series Philippines, Yuzu, Passion Fruit, Cassis, Raspberry, Strawberry, Matcha, Raw Chocolate, Bitter Chocolate, Milk Chocolate, Ruby Chocolate and White Chocolate.



























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