Cherry is a popular flavour here and they are serving it to coincide with the cherry blossom season.
As well as that, they are doing octopus balls.
There are literally so many Marugame branches in London that you end up walking into one like The Strand being opposite Charing Cross Station.
The only improvement at this branch would be better English speaking staff.
I tried the cherry soft serve and the vegetarian an regular octopus balls as well as crispy gyozas which all came to about 10 pounds which is quite pricey compared to their udon.
The octopus balls (takoyaki) taste consistent with the ones in Asia, sweet and gooey in the middle but I was never a fan.
The Vegoyaki crispy fried 'no-octopus' veggie balls fared much better because of the filling and it tasted much nicer.
Finished with the cherry softserve which was to my liking but it wasn't too memorable because the flavours were not that strong.