As a foodie, you always get to try food in advance.
In Hong Kong, the media usually gets to try pre launches a month or a few weeks before which means the dishes are planned a few months ago.
In UK, things get more exciting, products are planned at least half a year ahead, in May there are already posts of upcoming Christmas treats which have been leaked on social media.
By August, you will be able to actually buy these Christmas treats.
Similarly Valentine's treats are planned in December, Easter products planned in January.
Supermarkets, predict their sales and consumer needs according to the weather to control their stock.
According to newsletters and online coverage, I am so impressed how UK has rolled up with so many new foods and products during Covid uninterrupted with prices kept low but then UK is a developed country not like some places.
I think it would be super fun if I ever get to work in the UK food industry as everything is a season ahead.
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