McVeggie burger 2014

When I saw news that the McVeggie burger would be available I was glad.
In UK, it is permanently on the menu called the Spicy veggie sandwich (a veggie patty with chickpeas, coriander and cumin, served with lettuce and cucumber and a dollop of sweet chilli and mayo sauces.)

The Hong Kong version has mushrooms in it and was only available at Cheung Chau during Buddha's festival.
Last year, I deliberately went to Cheung Chau for the McVeggie burger.
http://www.openrice.com/english/restaurant/commentdetail.htm?commentid=2297433

With all the media and rising awareness of Green Monday, McDonald's has decided to serve the McVeggie burger all over Hong Kong until 7th May.

Green Monday is a social enterprise that encourages healthy, environmentally friendly living in Hong Kong. It starts with going meatless on Mondays — an easy and effective way to reduce your carbon footprint and improve your health.

As soon as the burger was launched, I tried the McVeggie and the sweetcorn pie.

★☆★☆★☆★☆★☆★☆★☆★☆★☆★
Oscar the Grouch:
I think McD's trashed the packaging!!
Instead of designing vibrant wrappers printed with colourful veggie illustrations to promote a healthy burger, they made it look like trash with brown wrapping!!
The cartoon looks like OSCAR the GROUCH from Sesame street who loves TRASH!!!

For improvements, perhaps a white wrapping with mushroom illustrations and colourful words for McVeggie??


The wrapping also reminded me of a TOAD and recycled paper!~!


On the other hand, the sweetcorn pie packaging was bright and eye-catching, you could see people having them.



★☆★☆★☆★☆★☆★☆★☆★☆★☆★
Sweetcorn pie:



I didn't really like this because sweetcorn is a vegetable and not a dessert so the creamy sweet sauce and sweetcorn tasted weird together.
★☆★☆★☆★☆★☆★☆★☆★☆★☆★
McVeggie:




Compared to the one at Cheung Chau, it was disappointing.
The patty was soft, dark and chewy which proves it has been made for quite a while because no one ordered it.
Looking around the restaurant, no one had the McVeggie burger nor was it eye-catching to people who walked past.
There was no mashed potato in the patty compared to the one at Cheung Chau.
I happened to try it again at another branch and it was even worse because there was virtually no sauce on it and it tasted rancid.
★☆★☆★☆★☆★☆★☆★☆★☆★☆★