Cute Bite sized donuts @ Jimcus

Came across this place whilst on the mini-bus, the shop stood out amongst everything on that dull street. Later I looked up the name on OpenRice to discover it was a donut shop.
After reading other peoples comments, it became one of my MUST-GO places to try, because the comments on it were good, mainly because it was not so sweet and they were bite sized, so I had try it. Generally the pictures were fascinating, the donut flavours, appearance etc.

On arriving, there were quite a few customers there, so I took a look at the menu, there were two main types of donuts, the marshmallow ones, and the plain ones.

The marshmallow ones were donuts topped with grilled marshmallows, and the plain ones were just plain sugar ones, both types could be flavoured with your choice of flavour. The staff there told me that the flavoured ones were coated in the relevant flavours, so in my mind, the flavours would taste artificial rather than fresh fruit.

Anyway, I ordered the marshmallow ones, one of each flavour, same with the plain ones.

After trying them, the texture of the donut was denser dough than the American ones, but still soft enough to be a donut, like Tesco’s or Sainsbury’s.
Personally I like the plain ones, plain marshmallow, or the common flavours, such as chocolate, cinnamon because the rest of the fruity flavours taste artificial, more of a scent, which leaves you the strong artificial after taste in your mouth.

All the orders there are freshly done so expect to wait a bit for your order.

I would recommend two ways of eating the marshmallow ones, fresh and after a few hours.
When it’s fresh, the donut is nice warm and soft, and the marshmallow is like fluffy meringue cream topping, then if you try it after a few hours, you can get a different texture, the marshmallow is chewy, and the dough is slightly firmer, and you can taste the chewyness of the marshmallow and the wholesomeness of the donut.

Overall the size of the donut is really good, very small, and lots of flavour to choose from, even though the regular flavours are the best, and the marshmallow. For the fruity ones, I would prefer dried fruit sprinkled on it rather than the powdered flavours.

For the shop décor, it was very fancy, a display cabinet of the donuts, the little cubicles of boxes of different flavours. Although the shop was trying to portray London, I don’t know why, but it felt like metro France.

Packaging wise, the logo and everything was OK, but the big bag looked more like a clothes bag, and the bag is much bigger than the contents, if they designed a box, it would be much more elegant and practical.